See Barker Wellness’ best-selling products ranging from muscle relief balm and organic sleep gummies to bath and body products co-created with his starry wife, and cross your fingers that his Liquid Death cleansing kit gets restocked soon. You can still shop Liquid Death’s non-autographed drinks that can be guzzled down the traditional way (through your mouth), and you can stock up on the entrepreneurial rockstar’s own line of skincare, muscle therapy and spa essentials designed to help fans keep calm and carry on. Kourtney Kardashian-approved self-care products. Also, you should not place it in or near your friend’s butthole without consulting them or their doctor first either.”įor those who snoozed on the launch, there’s yet another way to get Mr. In a 60-second video, lead actress Cherie DeVille, dubbed 'stepmom to the internet,' promotes the renegade canned. Following a controversial Super Bowl regional ad that made Four Loko blush, the company has enlisted the help of an adult film actor and crew to launch its latest campaign. Enema of the State should never be placed in or near your butthole without consulting a doctor first. Liquid Death makes no apologies for its daring marketing. Liquid Death (and its lawyers) duly point out that the limited-edition collection is an “adult art piece and not intended for use as a real medical device. Each can of Liquid Death is personally signed by me. “What’s my secret? How did I marry the woman of my dreams? How have I had such a successful career in music? I use Liquid Death mountain water - In my ,” Barker reveals in the minute-plus-long commercial.” Thanks to my new signature Enema of the State collectible enema kit, I’ve been able to turn my dreams into reality. Kourtney Kardashian Says She's Expecting Baby With Travis Barker (He designed a range of skull-inspired jewelry, home goods and clothing with Buster + Punch.) The Blink-182 drummer and founder of CBD-infused brand Barker Wellness teamed with edgy canned water company Liquid Death on an “ enema kit” priced at $182 (get it?), and it quickly sold out upon launching today.Ī nod to his band’s 1999 album, Enema of the State, the tongue-in-cheek collab includes a branded enema bulb and a 19.2-ounce can of H2O signed by the musician and punk rock furniture designer. Travis Barker is already on a mission to promote skin health and well-being, and his latest collaboration with Liquid Death is focusing on caring for ahem, another bodily system. It really was, from the very beginning, a product designed to go viral.If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. What’s the one thing we can name this so that if you saw it on your shelf, you’d have to take out your phone, take a picture of it, and send it to someone or post about it. “They went through a bunch of different ideas and the thought was that we have zero marketing dollars, and we’re competing on shelves. “The original idea was to can the water so it looks like beer and have some fun with that,” says Pearson. Millions of views later, distributors and grocery stores were getting in touch to stock the canned water. As the legend goes, co-founder and CEO Mike Cessario started the business by producing a $1,500 video, putting $600 of paid media behind it, and launching Liquid Death onto social media. Pearson, who joined the business a year ago, believes Liquid Death might be the world’s first truly viral product. And it’s potent magic they’re working with, with the company valued at $700m this year, despite only launching in 2019. It’s part of what the brand’s VP of creative Andy Pearson describes as “the magic of Liquid Death”. “Thanks for supporting the cult,” is how Liquid Death signs off its customer service emails – which, by the way, aren’t sent from a ‘representative’ or an ‘executive’, but a ‘Customer Service Overlord’.
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