And while the price of prints may have dropped, the price of frames has not, leaving shoppers to wonder if they should invest in a frame that’s triple the cost of what it’s preserving. Young adults are decorating homes and apartments with more budget-friendly art. However, the perception that custom framing is too pricey is also a symptom of a different reality: Millennial consumers - long past their poster-hanging days - have less money than previous generations. How can these companies offer the same price for a variety of different-sized pieces, but your local framer can’t? Why does an 8 x 10 frame at Target cost $13, but a custom 8 x 10 frame costs upwards of $90? The ascendance of online framing companies like Framebridge, Art.com, and Simply Framed, which offer fixed-priced framing make the already opaque process even more baffling. Why does an 8 x 10 frame at Target cost $13, but a custom 8 x 10 frame costs upward of $90?įor those who aren’t art aficionados, the price of framing seems inexplicable. Fast forward to today: Framing is now a service that communicates, “I have my shit together,” and this is partly because it is a notoriously expensive service. It wasn’t until the invention of the camera and photography in the 19th century when the demand for frames by the middle-class proliferated, as the nonwealthy now had something to frame. During the 14th and 15th centuries in Europe, frames were mainly commissioned by churches or wealthy families. Historically, a frame has been an architectural feature, meant to preserve a work and integrate it into a room. There is something about displaying home decor with a wooden-and-glass box (as opposed to using thumbtacks or sticky putty) that makes it seem more legitimate and, therefore, more “adult.” These inconveniences include scheduling your own dentist appointments, dropping off your dry cleaning, and the less imperative (but just as annoying) obligation to frame all your art. The journey through adulthood is paved with expensive inconveniences one must perform to be considered a functional, responsible grown-up.
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